When it comes to marketing and advertising your business, content is king. Your content should be engaging and memorable, so it resonates with your target audience.
As a marketer or advertiser, your goal is to boost brand awareness and make an impact on new markets. When you want to expand into international markets, you must convert the language to reach your new audience.
When you want to launch your digital marketing campaign or vital brand advertisement into an overseas market, our translation team has all the expertise and skills to help you make an impact.
Our team of marketing and ad content translation specialists can creatively translate your marketing text, optimizing the content so it is engaging and appealing to your target audience. With a range of 120 languages to choose from, we have the skills and experience to expand your marketing reach all around the world – or at least as far as you want to go!
With a global team available around the clock almost every day of the year, we can offer fast turnaround times without compromising on quality or affordability.
Our dynamic team of marketing experts are experienced translators with niche copywriting skills. When you use Kings of Translation for your marketing translation needs, you will also enjoy the following benefits:
As more companies extend their products and services into international markets, marketing translations are becoming increasingly popular. High-quality marketing translations help you create smooth and consistent campaigns and develop high-quality communication with customers and consumers.
Marketing content is highly creative in nature, and clever word-play rarely translates directly into another language. The main challenge for marketing translators is to translate the original content accurately, while conveying the creative concept in a memorable and authentic way, so it has the same appeal for consumers. The marketing and advertising field has distinctive terminology that changes over time, and is frequently supplemented with new terms. Translators of marketing texts must continuously adapt to changing circumstances while incorporating fresh innovations and techniques into their translated texts.
A unique study, conducted in Europe studied multilingual consumers and found that they were more responsive to advertising presented into the consumer’s native language. Consumers who spoke only one language were far more responsive to advertising in their own native language. It is believed that advertisements presented in the consumer’s own language awakens more positive emotions and personal memories, so the ad resonates more clearly. This research demonstrates that multilingual marketing campaigns are highly beneficial for companies operating on an international level, as translation is the key to market penetration and business success.
As the most effective linguistic references used in marketing are constantly changing, it is best to rely on a native-speaking resident of a certain country to check and translate marketing content, as the resident will be able to tailor the content to current references. People living and working in the country concerned usually know all the nuances of contemporary language, which is critical in marketing. After all, the name of a brand might be well understood in one country, but it may have negative connotations or lose its impact in another country.
Translators of marketing texts must not only deliver high-quality translations but, they must also be creative and reflect local customs and sensibilities. Translators of marketing texts avoid literal translation, as this will not necessarily convey the central meaning, and then it will not have any impact. It is important to maintain the original style when creating new marketing texts in a foreign language. The translated text must be brief, vivid, informative and emotive so the content builds brand awareness in the new market. It takes years of experience for translators of marketing texts to perfect this technique.
When translating marketing text is such an important investment for your business, it’s important to entrust the translation task to an experienced professional translator. When you go with Kings of Translation, you can be confident that your translating fees will be an excellent investment for your business. A poorly translated marketing campaign will either have no impact on the new market or – worse – will compromise your brand image